URLs are an important but often overlooked element of Search Engine Optimization
Search Engines consider URLs as ranking factor to determine specific pages or the relevant webpage resources for search queries. Search Engines do look at the entire domain. However, the keywords used in a URL also play a big part in determining the ranking of the website in search engine optimization. For Google, Bing and other search engines to provide a user the relevant results for a search query, the engines need to have information
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